Fresh on the heels of a visual re-brand, North Island Credit Union needed a new web presence and strategy to stay competitive in the banking space.
As the lead information architect, UX designer, and UI designer, I was responsible for creating a site with an overall improved experience that optimized the site for conversion with new membership and retained existing members.
The St. Edward's University project was a massive, year long undertaking. 1000+ pages split over multiple different sub-domain properties needed to be audited, consolidated and ultimately re-organized into a more digestible and user-friendly IA. The result is a media-rich, fully responsive site, with with an increase in student applications.
I was the lead UX designer, responsible for over 30 mobile and desktop wireframe templates and also one of the key UI designers.
Quality Assurance Benchmarks provide an objective method for ensuring the production and presentation of quality jewelry.
We created a fully-responsive, drupal-based site which can scale as GIA continues to grow and add more interactive training content. I was the lead information architect, UX designer and UI designer on this project.
I've been fortunate to get to work with many great companies.
A little about me.
I'm a director level UX professional, native San Diegan and SDSU design graduate with over 13 years of industry experience. I have a broad range of experience, from traditional and digital campaign advertising, to large, complex CMS web builds. The most important thing I've learned over the years is that as UX professionals we have to always be open to adapting to ever-changing technology and human behaviors, and to keep pushing the boundaries to help drive innovation.
Thankfully, learning and adapting has been something that comes easily. My father is an inventor, tinkerer, and ultimate DIYer. Growing up in this environment shaped who I am today in my profession. He'd always take me to his shop to build things. I learned how to use a lathe, drill press, table saw and weld to make things before I was could legally drive. When my dad needed a new tool or part, half the time I'd watch him cut and weld something up to make his own. Creating something out of nothing, iterating and adjusting until your project gets better.
These same basic principles are what guide me today in design and technology. Keep pushing innovative ideas. Never settle for what already exists, or your first idea. Always push further, and find better or smarter ways to do things. Being creative is an iterative process. Through the design process we uncover learnings about how people behave and interact with our products. As physical devices and ways people are able to connect with devices change, so should our ways of thinking and the ways we approach designing our interfaces, apps, and websites.
Are you looking for UX support on your next project?
Things you'll find me doing: